"Concepts for multiplayer in Max Payne have actually been around since the first two games, so it was key for us that it was a natural extension of the Max Payne universe, playing on the same themes, fiction and characters that occupy Max’s world. The goal is to add a layer of narrative and meaning to multiplayer matches, and create extra drama out of the interactions that go on between players within each match."
http://www.rockstargames.com/newswire/article/20271/rockstar-talks-max-payne-3-with-mtvcom.htmlDiscuss.